Who We Are

Pikes Peak Outdoor Recreation Alliance (PPORA) is a collaborative of outdoor businesses, nonprofits, government entities, and individuals who recognize the value of our region’s natural and recreation assets to our community both as an economic driver and for our health and well-being and the strength found in working together. PPORA’s mission is to strengthen the outdoor recreation industry for the Pikes Peak region through leadership and collaboration.

Led by a Board and Advisory Council consisting of outdoor industry and community leaders, including founding partners: Colorado Springs Chamber and EDC and Visit Colorado Springs, the organization works to make the Pikes Peak region known as THE place for outdoor recreation.

In the outdoors, we come together with friends and family, make lasting memories and find solitude and contemplation. A growing body of research shows that being outdoors delivers health benefits that are, in many cases, on par with pharmaceutical treatments. When leaders invest in outdoor recreation, research shows that it can reduce crime rates, improve educational outcomes, and lower health care costs—all of which leads to a better community.

Join us as we shape the future of outdoor recreation for the Pikes Peak region.

 
 
 
 

What We Believe


Principles for Advancing Outdoor Recreation and Conservation

Colorado's Adoption of the SHIFT Principles

We believe in the SHIFT Principles for Advancing Outdoor Recreation and Conservation
(From www.shiftjh.org)

Why these principles?

Outdoor recreation in natural settings is and always has been an indispensable part of conservation. Active engagement with the outdoors has produced some of the country’s most inspiring conservation leaders. Our natural places and the recreational activities they provide are essential to us mentally, spiritually, and physically. By immersing people in the natural world, outdoor recreation builds support for conservation of the places we come to love and helps to develop the next generation of stewards. Outdoor recreation offers a remarkable opportunity to reinvigorate conservation efforts by engaging younger generations and diverse populations.
Outdoor recreation adds economic stability, diversity, resilience, and prosperity to communities across the country while creating a broader constituency for protecting our natural resources. Outdoor recreation is a sustainable enterprise, the third largest economic sector in the United States, and fosters human health and well-being.
When unmanaged or poorly managed, outdoor recreation can adversely affect our public lands, as well as the quality of experiences and the numerous benefits they provide. The rapid growth of recreational use on public land, and the evolving nature of this use, often raises concerns that the quality of the lands and waters on which this recreation depends is being degraded. It also stresses the integral relationship between conservation and recreation.
The set of principles that follow, which has been informed by numerous historic and ongoing efforts on the issue, aims to guide collaboration among outdoor recreationists, conservationists, and public land managers and serve as a starting point for collective, strategic conversations and actions to protect our lands, waters and wildlife.

Our Mission

To strengthen the outdoor recreation industry for the Pikes Peak region through leadership and collaboration

Our 5 Pillars


GROW

Responsibly grow outdoor recreation in the Pikes Peak region

INSPIRE

Inspire greater participation in outdoor recreation

STRENGTHEN

Strengthen the Pikes Peak region's outdoor recreation industry

 

STEWARD

Support stewardship of our outdoor environments and promote outdoor ethics for responsible recreation

ADVOCATE

Advocate on behalf of the outdoor recreation industry at the local, state and national levels

 

Our Vision


PPORA will establish the Pikes Peak Region as one of the premier destinations to pursue Outdoor Recreation, while helping to attract and recruit appropriate businesses and establish policies and best practices for our industry.